Haute Ecole Provinciale de Hainaut Condorcet

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Digital marketing management


Cette offre expire le 18/08/2026


Dénomination Digital marketing management
Section Communication
Département SOC
Implantation Charleroi
Domaine Information et communication
Horaire 1.0
Quadrimestre 2
Année 2026
Bloc 3
Classement MA
Unité d'Enseignement Digital marketing management
Objectif * This course will introduce students to the fundamentals of digital marketing * Students will learn about the different digital marketing channels, how to create and execute digital marketing campaigns, and how to measure the success of their campaigns * Learning objectives: define digital marketing * Identify the different digital marketing channels * Create and execute digital marketing campaigns * Measure the success of their campaigns
Contenu * Introduction to digital marketing: what is digital marketing? * The different digital marketing channels * Search engine optimization (SEO): what is SEO? How to optimize a website for search engines * Pay-per-click (PPC) advertising: what is PPC advertising? * How to create and manage PPC campaigns * Social media marketing: what is social media marketing? * How to use social media to promote a business * Content marketing: wath is content marketing? * How to create and distribute valuable content
Critère Expertise professionnelle et de formation dans le domaine.

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Créé par Cindy Delfosse, éditeur responsable : Pascal Lambert