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| Dénomination | Digital marketing management |
| Section | Communication |
| Département | SOC |
| Implantation | Charleroi |
| Domaine | Information et communication |
| Horaire | 1.0 |
| Quadrimestre | 2 |
| Année | 2026 |
| Bloc | 3 |
| Classement | MA |
| Unité d'Enseignement | Digital marketing management |
| Objectif | * This course will introduce students to the fundamentals of digital marketing * Students will learn about the different digital marketing channels, how to create and execute digital marketing campaigns, and how to measure the success of their campaigns * Learning objectives: define digital marketing * Identify the different digital marketing channels * Create and execute digital marketing campaigns * Measure the success of their campaigns |
| Contenu | * Introduction to digital marketing: what is digital marketing? * The different digital marketing channels * Search engine optimization (SEO): what is SEO? How to optimize a website for search engines * Pay-per-click (PPC) advertising: what is PPC advertising? * How to create and manage PPC campaigns * Social media marketing: what is social media marketing? * How to use social media to promote a business * Content marketing: wath is content marketing? * How to create and distribute valuable content |
| Critère | Expertise professionnelle et de formation dans le domaine. |
Découvrez l'univers de la Haute Ecole Provinciale de Hainaut - Condorcet
Créé par Cindy Delfosse, éditeur responsable : Pascal Lambert